Olivier Badoureaux succeeds Cécile Bossan-Redon to the position of general delegate of the Beaujolais wine inter-profession. Its mission will be to continue the work for the move upmarket of the vineyard’s wines in different markets and strengthen the category “exceptional Beaujolais” : claim of localities, official request for recognition of first growths, request for additional geographical name, collective procedures for mentioning the names of villages and production of great white wines. Olivier Badoureaux has been director of the inter-professional Jura wine committee (CIVJ) since 2020.