Written by
Louis Delmet
January 13, 2025 – 3 mins. reading
Are you preparing to make an offer to purchase a property? This is an opportunity to negotiate the price, but it is never easy to know where to place the cursor. Thanks to the numerous data from the latest LPI – iad barometer, it is possible to have an overview of the current level of trading margins across the country.
Borrowing rates noted on 01/13/2025
The right time to negotiate
Since the rise in real estate rates, the ball has clearly returned to the buyers’ court: in two years, the average negotiation margin has simply doubled (+94%). In 2024, on a national scale and all goods combined, we thus achieve an average difference of 8.5% between the displayed price and the selling price.
Concretely, this represents a reduction of more than €20,000 for a property initially priced at €250,000. Note that the margin is slightly higher for houses (8.9%) than for apartments (8.1%).
Negotiation margins in France
Here is a table showing, by zone, the average trading margins observed in 2024 by the LPI – iad barometer:
| Zone | Margin for houses | Margin for apartments |
|---|---|---|
| 8,9 % | 8,6 % | |
| Picardy | 8,3 % | 6,8 % |
| Upper Normandy | 8,4 % | 8,3 % |
| Lower Normandy | 8,5 % | 6,9 % |
| Champagne-Ardenne | 8,2 % | 6,7 % |
| Alsace | 6,6 % | 3,6 % |
| Lorraine | 8,2 % | 8,8 % |
| Île-de-France | 7,1 % | 8,1 % |
| 9,4 % | 7,5 % | |
| Loire region | 10 % | 6,4 % |
| Centre | 8,7 % | 9 % |
| Burgundy | 10 % | 6,9 % |
| Franche-Comté | 7,6 % | 0 % |
| Poitou-Charentes | 9 % | 9,8 % |
| Limousin | 10,6 % | 12,3 % |
| Auvergne | 9 % | 11,9 % |
| Aquitaine | 10,3 % | 7,2 % |
| Midi-Pyrenees | 7,2 % | 6,7 % |
| Rhône-Alpes | 8,3 % | 6,9 % |
| Languedoc-Roussillon | 9,9 % | 7,2 % |
| Provence-Alpes-Côte d’Azur | 9,9 % | 6,2 % |
Figures for the year 2024. Source: LIP – iad barometer (January 2025).
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