Côte-d’Or Attractiveness has installed 20 promotional posters within the footbridge which connects the areas of Beaune on the A6. A great first soon to be generalized to all areas of the department.
By Louis Colin
9,000 vehicles stop there every day, their attendance rises to 100,000 people during peak periods: on the A6, the Beaune-Tailly and Beaune-Merceuil areas constitute the largest area of the APRR network and the fourth Europe according to its operator. The pedestrian bridge that connects them is therefore highly strategic. Côte-d’Or Attractiveness has relied on it for its new promotional campaign.
The tourist arm of the Côte-d’Or Department has just revealed 20 new illustrations of departmental beauties. The golden vines of the Route des Grands Crus, the charm of the snow-covered Morvan, the gentleness of the Val de Saône by bike, the spirituality of the Fontenay Abbey… all the great classics are there. Designed by the Illustrat agency, these images adorn this crossing point, “ to offer travelers a visual immersion in the world of the Côte-d’Or », Specifies a press release.
Carried out in collaboration with the APRR group and Autogrill, this “postcard” operation is planned for the long term. It will soon be extended to the twelve motorway areas in the Côte-d’Or (A6, A31, A36, A38, A39).
After 10 years of collaboration between Côte-d’Or Attrabilité and APRR, here are some of their “significant actions”:
- Brown panels : Installed on the department’s routes, illustrated by artists, these panels serve as tourist promotion, indicating to travelers where these heritage sites of the Côte-d’Or are located.
- Partnership with Autoroute INFO : Last year, listeners were able to listen to more than 100 reports on activities in Côte-d’Or. Also, the radio produces two live broadcasts each year for the big departure weekends.
- Activities in service areas : For an immersive experience for travelers, these activities serve to once again promote the department’s tourist offerings.
