The presentation marks the start of a partnership between FIFA and Hisense, the official sponsor of the competition.
The 2025 FIFA Club World Cup trophy was revealed to the public for the first time on Tuesday during CES 2025 in Las Vegas. This event marked the start of the partnership between FIFA and Hisense, the company that will be the official sponsor of the tournament.
The new trophy has been designed to symbolize the history and future of club football, representing the passion, excellence and effort that unites clubs, players and fans around the sport.
“The reveal of the 2025 FIFA Club World Cup trophy is an important milestone as we celebrate the pinnacle of club football and the excellence of 32 of the best teams in the world. We are proud to bring fans closer to this historic tournament – whether by seeing the trophy up close or watching all the matches for free on Hisense televisions via DAZN,” said David Gold, Vice President of Hisense International and President of Hisense Americas.
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-The Club World Cup will feature 32 teams from around the world, including Benfica and FC Porto, and will take place every four years, with the new format coming into effect for this year’s edition to be held between June and July 2025 in the United States.
As a tournament partner, Hisense announced that it will use its broadcast technologies to enhance the fan experience. The company introduced innovations such as televisions equipped with artificial intelligence and new features on its content platform, VIDAA, which will offer special coverage of the event.
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