After nearly 30 years of presence in the heart of the Champs-Élysées, Fnac at number 74 will permanently close its doors on January 12, 2025. This emblematic brand, installed since 1997, is suffering a fate similar to that of other major brands, such as Disney Store or H&M, which have left this legendary avenue in recent years.
The closure of this store, initially planned for December 2024, was delayed by a month to capitalize on end-of-year sales. However, the reprieve was not enough to save a heavily loss-making site, particularly due to exorbitant rents and a significant drop in use of the area by the brand's traditional customers. Efforts to diversify the offering, particularly with a focus on connected products from 2017, have not been able to stop the inevitable.
If this closure marks the end of an era for Fnac, it also reflects the evolution of the Champs-Élysées, where cultural and accessible businesses give way to luxury brands, transforming the face of the avenue. For the 89 employees concerned, Fnac management ensured reclassification in other Parisian stores, in similar positions with identical salary conditions.
A clearance sale for a stylish outing
As a farewell, Fnac on the Champs-Élysées is organizing an exceptional clearance sale until it closes. Since Friday, January 3, discounts of up to 80% have been offered on electronics, household appliances and stationery, attracting a dense crowd from the early hours. Books, however, remain excluded from promotions under the one-price law.
This seduction operation seems to delight customers, many of whom share their enthusiasm on social networks. Some, attracted by the discounted prices, have been waiting since early in the morning in a queue that stretches in front of the establishment. However, according to The ParisianFnac had to temporarily close its doors due to the massive influx of customers.
Fnac will relaunch its destocking on Monday
Indeed, after opening briefly at 10 a.m., the store closed due to a crowd, regulating flows to guarantee a secure shopping experience. “The store will remain closed all day and will reopen on Monday,” officials on site told Le Parisien.
Thus, Fnac announced the end of its activity at this location due to persistent deficits. According to the Fnac Darty group, this store, facing economic difficulties, including high rents and a drop in footfall, is closing due to an “orientation towards luxury retail and international customers” on the avenue. . The employees will be reclassified in other Parisian stores, such as Ternes, Saint-Lazare and Beaugrenelle.
With this closure, the Champs-Élysées loses a new cultural landmark, testifying to a profound change in the identity of this famous avenue. As for the future occupant of 74, avenue des Champs-Élysées, it is still unknown, but the economic and commercial challenges will be numerous.
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