par Business AM
published on Thursday January 2, 2025 has 11:00 •
3 min read
Key information
- Elon Musk’s change in online persona caused a 1,400 percent increase in the price of the Kekius Maximus cryptocurrency.
- Musk adopted the pseudonym “Kekius Maximus” and updated his profile picture with an image of Pepe the Frog dressed as a gladiator.
- The move has added intrigue, with some speculating whether it is a joke or a subtle endorsement of cryptocurrencies.
A recent change in Elon Musk’s online persona has caused a dramatic rise in the value of a lesser-known cryptocurrency. Musk, owner of the social media platform This move led to widespread speculation and a nearly 1,400 percent increase in the price of the memecoin Kekius Maximus, according to CoinGecko and Le Figaro.
Read the origins of “Kekius Maximus”
Before the name change, Musk posted a cryptic message on X, stating that “Kekius Maximus will soon reach level 80 in hardcore PoE.” This reference to the popular video game Path of Exile added additional intrigue to the situation. Musk’s actions have left many people wondering if this was a joke, subtle support for cryptocurrencies, or something else.
The Meaning of Musk’s Profile Picture
The new pseudonym appears to mix elements from various sources. “Kek” is often used by online communities associated with right-wing ideologies and trolling. The name also echoes Maximus Decimus Meridius, the character played by Russell Crowe in the film Gladiator, and perhaps alludes to memecoins.
-The complexity of Musk’s maneuver
To add to the complexity of the situation, Musk chose as his profile picture Pepe the Frog, an Internet meme that gained notoriety during Donald Trump’s presidential campaign and has been associated with far-right groups. The Anti-Defamation League (ADL) even called Pepe the Frog a “symbol of hate.”
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