this unique boutique dedicated 100% to pâté encrust opens on the Presqu’île

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The concept seems so obvious that one wonders how no one has thought of it before.

At the beginning of December, the first store 100% dedicated to pâté en croute, a product particularly appreciated and consumed in Lyon, opened its doors on the Presqu’île, rue Dubois (2^e).

A genius idea attributed to Bruno Poncet, a Lyon entrepreneur converted to charcuterie, who soberly named his business with the first three letters of his first name: « Bru ».

“I wanted to break the codes of charcuterie”

A great lover of cooking, the latter has made a 360-degree turn post-Covid passing your charcuterie CAP after having set up several companies in sales, commerce and real estate, of which he remained at the head for many years. Experiences that ultimately led him to create “Bru”.

I saw that there were more and more stores specializing in single-product products. I told myself that with the pâté en croute, there was something to do, that we could really rework the way of presenting it and enhance it. I wanted to break the charcuterie codes.

Traditional, original or… sweet!

Through several gourmet and homemade recipesthe selection of which changes each month, customers are offered the opportunity to rediscover the pâté in a different form. modern and aesthetic. But also composed of “quality” raw materials.

“All our meats come from Aveyron, we make our own jellies, the flour and butter are organic… There are zero additives, zero preservatives. This is a real commitment for us and we are completely transparent about it. This store also allows people to see our kitchens from the street,” presents Bruno Poncet.

From the traditional brogue or lemon chicken to more original recipes with new flavors, pâté en croute lovers are sure to find what they’re looking for. And for those with a sweet tooth, “Bru” even offers sweet pies.

Tuesday to Saturday

To accompany the store’s flagship product, a small grocery stand with French products is also available. A perfect combo for an aperitif.

Open from Tuesday to Thursday from 9:30 a.m. to 2 p.m. and from 3 p.m. to 7 p.m. and Fridays and Saturdays non-stop, “Bru” will be exceptionally accessible this Monday, December 30 for the end of year celebrations.

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