The agreement between is being discussed in US courts Apple e Google which involves paying billions of dollars for all searches starting from iPhone and setting the Big G engine as default, and Eddy Cue – Apple's Senior Vice President of Services – in a statement in a US federal court , listed some of the reasons why the Cupertino company turns to Google and does not intend to create its own search engine:
Developing a search engine would cost Apple “billions of dollars,” take “several years,” and divert investment and employees from other “growth sectors” the company is focused on.
Cue further explained that the search business is “evolving rapidly” due to artificial intelligence, and it would therefore be “economically risky” for Apple to create a search engine.
In order to create a profitable search business, Apple would also have to sell advertising to a targeted audience, one that is not its main core business, with implications that would contradict its “longstanding commitments to respect privacy”.
Apple – Cue further explained – does not have sufficient specialized professionals and the operational infrastructure necessary to create and manage a successful search engine.
We remind you that since last year Google has been facing a trial, accused by the American government of abusing its dominant position in the online search sector. Among the elements targeted are also the agreements between Apple and Google: already in 2020 it was learned that Google paid Apple tens of billions of dollars to be the default search engine. In the context of the trial, Apple managers such as Eddie Cue who defended the agreement and John Giannandrea were called to testify. That pact had been openly criticized during the processor also by Satya Nadella, CEO of Microsoft, who, speaking of “Google's Web”, had defined the pact with Apple as an oligopolistic action which presented the risk of seeing Google become dominant also in the next goal, that of Artificial Intelligence.
Cue is one of the witnesses who was heard and obviously defended the agreements, explaining that Apple is “constantly focused on creating the best user experience possible”, exploring potential partnerships and agreements with other companies for this purpose. If the agreement with Google cannot continue, according to Cue this would cripple the possibility of continuing to offer products that take user needs into account.
