Netflix arrives in the world of football in live streaming: the platform has in fact signed an agreement with FIFA to broadcast the 2027 and 2031 Women’s World Cup.
«FIFA and Netflix have signed a historic agreement for exclusive rights in the United States for the 2027 and 2031 editions of the FIFA Women’s World Cup, in what represents a momentous announcement for women’s soccer»we read in the note.
“The FIFA Women’s World Cup will be the first competition fully acquired by Netflix, further strengthening the tournament’s status as the largest women’s sporting event in the world and offering an exceptional platform to promote women’s football.”
“The historic agreement will give US fans unprecedented access to all live matches and immersive coverage, featuring studio shows featuring industry stars, for an unprecedented celebration of women’s soccer. The agreement also includes Puerto Rico and covers all languages, with a high-quality dual telecast planned for both English and Spanish broadcasts in the United States.”
«This is an epochal moment for sports media rights»declared FIFA President Gianni Infantino. «As a prestige brand and new long-term partner of FIFA, Netflix has demonstrated a strong commitment to the growth of women’s football. This agreement sends a clear message about the real value of the FIFA Women’s World Cup and women’s football globally. The partnership between FIFA and Netflix makes this a truly historic day for broadcasting and for women’s football.”
“As well as broadcasting the tournaments, Netflix will play a key role in bringing the appeal of women’s football to an audience of millions in the months leading up to both final tournaments, allowing us to further increase its appeal.”
“I have seen the fandom for the FIFA Women’s World Cup grow enormously – from the electrifying atmosphere in France in 2019 to, more recently, the incredible energy seen in Australia and Aotearoa New Zealand last year.”said Bela Bajaria, Chief Content Officer at Netflix. “Bringing this iconic tournament to Netflix isn’t just about broadcasting the matches, it’s about celebrating the players, culture and passion that drive the global rise of women’s sport.”
«Following FIFA’s decision to partner exclusively with Netflix, the 2027 and 2031 editions of the FIFA Women’s World Cup are poised to reach even broader audiences and set new benchmarks for engagement in the United States. The FIFA Women’s World Cup 2027™, taking place in Brazil from 24 June to 25 July 2027, will see the world’s 32 best national teams compete for glory. The host nation(s) of the 2031 edition will be decided by the FIFA Congress in due course.”
“In addition to live coverage, Netflix will produce exclusive documentary series in the lead-up to both tournaments, highlighting the world’s best players, their journeys and the global growth of women’s football.”concludes FIFA.
