Unstoppable Domains has partnered with one of the largest crypto communities on Reddit, r/EthTrader, with the aim of launching the .DONUT domain.
Once launched, the .DONUT top-level domain will provide r/EthTrader’s 2.3 million members with member-owned digital identities to expand the community’s presence in the blockchain ecosystem.
Unstoppable Domains
Unstoppable Domains is the largest provider of on-chain domains and digital identities on blockchain.
The project was launched in 2018, and provides on-chain domain names, and a digital identity platform that works to integrate the world on the blockchain.
On-chain domains are minted on the blockchain, thus giving their owners full ownership, unlike traditional domains which are effectively created and managed by a manager.
Furthermore, on-chain domains have no renewal costs once purchased.
Even on-chain digital identities are the exclusive and total possession of their owners, thus giving full control of their digital identity directly to people.
Thanks to on-chain domains, holders of crypto addresses can replace long alphanumeric strings with an easily readable name, with which to access and carry out transactions on almost 900 apps, wallets, exchanges and marketplaces.
Unstoppable Domains was named “Most Innovative Company” by Fast Company for 2023, and was included in Forbes’ 2024 “America’s Best Startup Employers” list.
The community on Reddit: the .DONUT domain is coming
r/EthTrader is the largest community on Reddit dedicated to Ethereum, so much so that it has now reached the remarkable figure of 2.3 million members.
It was one of the first crypto communities to be founded on Reddit, and was also a pioneer in the implementation of community points, thanks to its DONUT token.
r/EthTrader is also known for its innovative approach to distributed governance, thoughtful survey systems and community-driven decision making.
Now, thanks to the collaboration with Unstoppable Domains, it launches on-chain digital identities for its members, thus connecting traditional social platforms with blockchain infrastructure.
The .DONUT domain and the Reddit community r/EthTrader
The traditional .DONUT domain does not exist.
In addition to the classic .com, .org, .net domains, there are now many others, such as .bar, .beer, .coffee, .pizza.
Nowadays you can register traditional domains by choosing from hundreds of extensions, but .donut is not among these.
DONUT is r/EthTrader’s specific token, and the .DONUT on-chain domain was created by Unstoppable Domains specifically for r/EthTrader members.
It should be remembered that Unstoppable Domains’ on-chain domains have nothing to do with traditional website domains, and they don’t even serve the same purposes.
.DONUT is Unstoppable Domains’ second TLD (top-level domain) based on a Reddit community, after .MOON created for r/cryptocurrency’s 8.8 million users.
The .DONUT domain represents the community’s very own DONUT token, which has been an integral part of r/EthTrader’s governance and rewards system since its inception.
The DONUT token
The DONUT token from the r/EthTrader community landed on the crypto markets in 2020.
During the last major bullrun, that of 2021, its price jumped from 3 thousandths of a dollar to 93 thousandths in less than a month, in January of that year, and has never returned to those levels since then.
Already in November of the same year a sharp decline began which from 8 thousandths took it even below 1 thousandth of a dollar during the subsequent bear market of 2022, but then rebounded in August 2023 to almost 30 thousandths.
The 2024 peak was reached in March, above 35 thousandths, but subsequently collapsed again. Now, for example, it has dropped below 5 thousandths of a dollar.
It is therefore a highly speculative token, which does not perform well in the long term, but sometimes shows large and rapid rises that can be useful to those who want to trade in it and know how to predict them.
The comment
r/EthTrader lead moderator Marc Aurel said:
“The launch of .DONUT is a significant milestone not only for r/EthTrader, but also for the entire Donut ecosystem. It’s another step forward as we continue to drive innovation and scale in the SocialFi industry. By partnering with Unstoppable Domains, we’re giving our community members the tools to establish their digital identities beyond Reddit, maintaining the sense of connection and shared purpose we’ve cultivated over the years.”
Unstoppable Domains Chief Operating Officer Sandy Carter added:
“This partnership with r/EthTrader represents another significant milestone in connecting established Web2 communities with blockchain infrastructure. The .DONUT domain extension will allow one of the most engaged communities in crypto to expand its presence on the decentralized web while maintaining its distinctive identity.”
