Reshuffle, movement and appointment. Fashion, like politics, moves. On December 12, the arrival of Matthieu Blazy, 40, as artistic director of Chanel was announced, in the prestigious chair that was that of Coco Chanel, Karl Lagerfeld and Virginie Viard. From April 2025, the Franco-Belgian will supervise the ready-to-wear, accessories and haute couture collections of the house founded in 1910. An impressive portfolio for this “boy next door” designer. His mission will be to imagine desirable, sensual, modern and luxurious clothes, bags and shoes, for a luxury giant worth nearly $20 billion and whose network of stores extends to emerging capitals. from Latin America and Central Asia.
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When it comes to “jobs”, it’s hard to get bigger. The creator assumes it, with humility and politeness. “I am delighted and honored to join the wonderful house of Chanel. I look forward to meeting all the teams and writing this new chapter together,” he said. This choice, certainly, is unexpected. That one of the largest luxury houses was entrusted to a relatively discreet figure until now is disconcerting. “I’m even surprised that they thought of it,” a Parisian press officer whispered to us recently when the name of Matthieu Blazy began to circulate. On the long list of contenders for the position left vacant by Virginie Viard in June, Matthieu remained until the end.
Unfailing audacity and curiosity
Unknown to the general public, the latter is nevertheless a big name in fashion studios: men’s designer at Raf Simons from 2007, successor to Martin Margiela in his House between 2011 and 2014, head of Celine pre-collections (Phoebe Philo era) from 2014 in 2016, then director of ready-to-wear design ch
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