WhatsApp is the most popular social network in Israel . According to a recent survey, 88% of respondents used this social network every month.WhatsApp is an application created in 2009 by two computer engineers, one American, Brian Acton, and Jan Koum, of Ukrainian origin.
In 2014, the Facebook company owned by American Mark Zuckerberg bought WhatsApp for around $19 billion.
As of March 2022, the application has 2 billion users worldwide. The software allows you to communicate securely, exchange information, audiovisual documents and web links individually or collectively.
WhatsApp is used by more than two billion people as of February 2020, confirmed four years later, specifying 200 million monthly registrations.
In February 2014WhatsApp is acquired by Facebook, now Meta Platforms, for an amount of approximately 22 billion dollars including 17 billion in Facebook shares, or approximately 350 millions dollars per employee or $40 per user. Will Cathcart is its president.
ADVERTISING AND SOCIAL NETWORKS. Overall social media advertising spending in Israel is estimated to reach nearly $800 million in 2026.
Advertising is extremely popular on Instagram. By 2023, the share of users aged 13 and over that marketers could reach with ads on Instagram stood at 56.9%.31 oct. 2024
