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Taylor Swift’s three concerts in Vancouver could bring in $157 million in economic benefits.PHOTO : - / Mireille Langlois
Downtown Vancouver will be crowded this weekend. Taylor Swift concerts at BC Place, Canucks games at Roger Arena and Cirque du Soleil shows are just blocks away, and businesses are taking advantage to raise prices. Parking your car this weekend could cost up to $150. Alexis Perron-Brault, professor in the Department of Marketing at the University of Quebec in Montreal, explains this phenomenon of dynamic pricing.
Seeing a significant increase in prices, especially for tickets at very large events, is something that comes up more and more in the entertainment industry. Ultimately, it is to counter resale and to capture the maximum value and money possible. Another problem with this dynamic pricing is that typically, prices can go up, but also go down. However, it’s rare that we see this in the world of entertainment
explains Alexis Perron-Brault.
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