Broadcaster of Ligue 1 since August, DAZN is fumbling with the price of its subscription by multiplying promotions over the months. But the platform is finally approaching a correct price in the eyes of consumers.
Since August, DAZN has appeared in the French audio-visual landscape by becoming the main broadcaster of Ligue 1. The English platform has picked up eight matches per day, but the beginnings were complicated due to a price considered far too high by a majority of consumers. It must be said that DAZN set the bar very high by putting its subscription on sale for 40 euros without commitment or 30 euros with commitment last August. An excessive price for Ligue 1 fans, accustomed to much lower prices with Prime Video or to a more diversified offer with Canal+ in the past.
Over the months, however, DAZN listened to consumers and lowered its price to 14.99 euros during Black Friday. A terrible snub for the Ligue 1 broadcaster, which halved the price of its subscription compared to the month of August. But it seems that it is precisely this price located around 15 euros which suits the French according to a study by the site LesViolets.com.
15 euros per month, the maximum price for Ligue 1
“According to our observations, many TFC supporters are impacted by the increase in subscription prices and are having difficulty following the club during away matches. According to a recent survey carried out, the fair price of a subscription to DAZN is estimated between eleven and fifteen euros by half of purple supporters” notes the media, for whom DAZN has finally found the right price for Ligue 1. And the observation is violent since it is a price twice lower than the 30 euros initially claimed by the British broadcaster to follow 8 matches of the French championship per day. Since this Tuesday and the official end of Black Friday, the subscription price has increased to 19.99 euros per month to subscribe to DAZN. A price which remains lower than that initially targeted by the broadcaster, which can definitively forget the 30 euro marketing of its subscriptions to only follow Ligue 1.
