How did fashion take over the football jersey to make it a must-have?

How did fashion take over the football jersey to make it a must-have?
How did fashion take over the football jersey to make it a must-have?

While the world of football is in turmoil and the cult of the football is more relevant than ever, the game also takes place on a completely different terrain, a thousand miles from the stadiums: fashion. His promising foal? The supporter’s jersey. Because, against all expectations, the famous jersey, not content with being a must-have on the stands, has also invaded the catwalks in recent seasons. However, originally, the soccer jersey was anything but predestined for this dazzling fashion reputation. Popular, and even advertising, this garment was first thought of as a functional piece and had, at first glance, little to do with fashion. This was without counting the big names in the industry, like Balenciaga, Dior, Gucci and Louis Vuitton, who established it as the ultimate fashion piece. Better: as the new emblem of accessible luxury. After yoga leggings, cyclists and the racing locker room, it’s the turn of the “football” jersey to go offside and invade our wardrobes. His goal? Transforming us into a true purist, but not only that.

The football jersey: from shirt to jersey, look back at the origins of sports clothing

Born around 150 years ago in Great Britain, almost at the same time as the team sport from which it takes its name, the football shirt was not always a jersey. At the time, the jersey was in fact a shirt: (…)

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