Jean-Claude Simon, founding president of Produit en Bretagne, died during the weekend of June 30, 2024. This is what the eponymous association indicates, in a press release sent to the press on Tuesday, July 2, 2024. Jean-Claude Simon was 83 years old.
The “Produced in Brittany” adventure began more than thirty years ago when, surrounded by leaders from the food industry and large-scale distribution in Brittany, he had the idea of creating the label, which invites Breton consumers to buy products designed in the region as a priority.
That was in 1993. Today, the famous yellow and blue logo, with a white lighthouse, is present on more than 4,000 products.
Even, before Produced in Brittany
“We owe him the spark and the foundations that have shaped what we are today.”recalls Jean Coisnon, current president of the Produit en Bretagne association.
Jean-Claude Simon was also the marketing and development director of Groupe Even, the agri-food cooperative based in Ploudaniel (Finistère), before becoming the general director of Even RHD (out-of-home catering). This was before taking the reins of Produit en Bretagne.
His funeral will take place on Wednesday, July 3, at 10 a.m., at the Lambézellec church in Brest.
