Here’s what’s going to change right now in all supermarkets and hypermarkets

July will see the implementation of measures aimed at combating rising prices. We explain.

The price increase continue to weigh on the budget French households. The question of purchasing power is one of the number one concerns of citizens. More and more families find themselves forced to make choices, especially when filling their shopping cart.

Rising prices are indeed forcing many people to count every cent and give up certain foods have become too expensive. This is particularly the case for meat, the market for which continues to decline.

Moreover, the price increase is sometimes accompanied by a decrease in product quantity (or some more expensive ingredients) while the packaging remains the same.

The phenomenon of shrinkflation

Thinking they are buying the same product, customers of supermarkets sometimes actually pay more expensive less quantityThis is what specialists call shrinkflation and which weighs on French spending.

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In order to provide more transparency and allow consumers to choose better, the decree of April 16, 2024 relating to “to inform consumers about the price of products whose quantity has decreased” I went into application in July 2024. It is part of the system to combat rising prices.

This mainly concerns supermarkets and hypermarkets in the grande distribution since only the signs “predominantly food” of more than 400 square meters are obliged to apply this measure. However, this does not apply to not just foodalthough of course it will be the largest proportion.

How will this translate?

In concrete terms, the price increase on products whose quantity has also been modified must now be reported by a poster that mentions clearly changes with the difference in quantity and price. These include “prepackaged products with a constant nominal quantity which have undergone a downward change in weight or volume“, states the legislative text.

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The official text clearly states that the label in question must be located directly on the product or to direct proximity to the price with some readable characters and similar in size to those used for the unit price.

The signs that do not will not respect This measure may be sanctioned by a amende administrative able to reach 3 000 euros for people, such as a store manager, and 15 000 euros for the company that circumvents the regulations. The Fraud Prevention Service can also issue an injunction to act to the supermarket concerned, imposing a daily penalty payment.

Pending possible new measures for fight against rising pricesit will still be necessary that the Consumers remain vigilant.

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