“People will get used to it,” assures Philippe Berland, of the Sia-Partners firm.
It’s the end of the single price, Disneyland announced on Tuesday, November 19. From now on, visitors will have to pay €175 for entry for one day, according to the park’s new pricing policy.
After the discontent of fans due to the increase in the price of annual rates going from 229 to 289 €, the latter no longer take off in the face of the new announcements from Disneyland Paris concerning their new price list, including some new features, including the end of the rate unique.
A price subject to affluence
From now on, to avoid paying too much for entry to the park, you will not only have to do it (very) in advance, but also target the cheapest periods. Because, from now on, the price of tickets is subject to attendance.
In major airlines and as with air transport companies, the earlier visitors book their entry (18 months now compared to 12 previously), the less they put their hand in their pocket. Also, pay attention to the chosen visit period: “the more the parks are full, the more the ticket will cost”, warns BFMTV.
A “dynamic pricing” strategy
This dynamic pricing strategy aims to optimize the filling of the park, to smooth attendance over the year of a place with the “advantage” of lowering costs per user and therefore, the average price. In any case, this is what the companies that use it, such as the SNCF or certain ski resorts, assure. “Flexible pricing allows a much wider range of prices, with a lower minimum price than traditional pricing would allow, thus making skiing accessible to as many people as possible”assures the owner and director of the Saint-Foy-Tarentaise ski area with BFMTV. An argument that advances
Up to €175 per day
Indeed, you will need to count between €50 and €119 per day for the visit of a single park (before, €56) and up to €175 entry for both parks (compared to €130) previously. Also, the park is launching new paid options such as a “skip the line” pass considered “overpriced” by fans, such as the “Premier Access One” which costs only between 5 and 18 euros and which only allows you to cut the queue once a day, at a specific time. The most flexible allows priority access to 15 attractions per day from a selection, and is commercialized between 90 and 160 € depending on the season.
Also, the parades will remain free after the controversy. However, a paid area to have a “panoramic view” on the show will be offered to visitors, for around twenty euros.
“People will get used to it”
Will customers be convinced? For the moment, many of them find it unfair to pay more for the same service. Some even denounce the abuse of the park “to always favor the richest”. Because, from now on and on the same day, visitors who have booked very early and paid 50 euros will rub shoulders with those who have booked later and who will have paid double to visit the park, as for a train journey. Which leads “often negative reactions among consumers”recognized Philippe Bertrand, who nevertheless thinks that “People will get used to it.” “They know they will have to book early,” he argued to BFMTV.
While Disneyland Paris has been plagued by a drop in attendance since the Covid years, the park nevertheless remains the busiest in Europe with 10.4 million visitors. With this new pricing in effect, Disney intends to raise the bar by targeting their audience more effectively and by charging for new services. And this, despite the anger of the fans.
