YouTube screenshot
Bruno Mars and Rosé, here during the MAMA Awards, Friday November 22.
Music – Promised, done. Bruno Mars and K-pop star Rosé performed their viral hit APT. for the first time, this Friday, November 22, during an awards ceremony in Osaka, Japan, as you can see in the video of their performance a little further down in the article.
The duo's title – inspired by a South Korean drinking game famous among students in particular – was released last month and its clip has already been viewed nearly 400 million times on the YouTube platform.
Its 2000s electropop energy and chorus « apathetic »which means apartment in Korean, immediately enjoyed worldwide success and sparked a buzz through choreography on social media, with the song ranking among the most popular on TikTok in recent weeks.
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A sign of an event, the South Korean music television channel Mnet announced earlier in the day on its site that the artists would give the “first world performance” d’APT., this Friday at the Mnet Asian Music Awards (MAMA) in Japan.
This annual event is a major celebration of the cultural phenomenon that is K-pop. Organized in different countries over the years, the 2024 show is divided between one evening in Los Angeles and two evenings in the Japanese city of Osaka.
Rosé's favorite drinking game
“The song was born from my favorite drinking game, and I didn't expect it to be so loved”said Rosé as the duo received the Global Sensation award. At 27, she is the member of the ultra-popular group Blackpink – the first K-pop girl group to reach the top of the US Billboard 200 and the first Asian artists to headline the US Coachella festival.
« Gamsahamnida! » for his part launched the American singer Bruno Mars. This is the Korean word for ” merci “. Rosé began working with him after signing a solo contract with Atlantic Records, also his label, according to an interview with the cultural magazine i-D.
Rosé, real name Roseanne Park, was born in New Zealand to a South Korean family and grew up in Australia before training to become a K-pop star. “I knew people would want to dance to it, but I didn't know everyone would jump on it so quickly after release, because we announced it at the last minute”she confided.
Some South Korean students even avoided listening APT. before a crucial college entrance exam last week, deeming the song too catchy and distracting.
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