The Hypromat groupowner of the Eléphant Bleu car wash brand, announces the appointment of Jean-Christophe Rogez as deputy general manager.
Arriving at Hypromat in 2017, Jean-Christophe Rogez led the development of the Eléphant Bleu franchise network, which today has 430 centers and 190 franchisees. In 2022, he took over management of the network, focusing on operational and commercial support for the centers. He particularly stood out for his commitment to the digital transformation of the brand.
A mission focused on sustainability and growth
Now deputy general manager, Jean-Christophe Rogez’s mission will be to continue the development of Elephant Bleu based on values of respect and responsibility. He will guide the network with a roadmap focused on sustainability and growth. Its action plan aims to respond to ecological issues, customer expectations and the economic objectives of franchisees.
« My intention is to concentrate on our core business, that of franchisor, by making decisions dedicated to the activity of washing centers, their commercial development and the sustainability of our network. », declared Jean-Christophe Rogez.
The president of the board of directors, Dorothée Boissonnasrenewed its confidence in the new management to pursue the group’s objectives: « We are proud that Eléphant Bleu is the benchmark brand for car washing in France and are doing everything we can to consolidate this position. »
Jean-Christophe Rogez succeeds Yves Brouchet, who leaves the group after 23 years of service.
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