Since the first experiments with Oui Pub, the digitalization of prospectuses (and communication strategies in the broad sense) is becoming an essential subject for major brands. In a context of price wars, consolidation with the takeover of Casino stores and competition from web players, large retailers are looking for ways to address their customers locally.
To better understand these issues, we organized a three-voice podcast with Audrey Attias VivantiCustomer Director at Nanoteraet Rafael LefevreClient Partner at Meta. Together, they share their vision on the optimization of promotional campaigns on a national and local scale, and on the integration of digital tools in brand communication.
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Bio Audrey Attias Vivanti: Customer Director at Nanoteraan omnichannel communications agency specializing in network brands. Audrey manages communication systems adapted to brand strategies on a national, regional and local scale. His expertise focuses on optimizing promotional communication via a multi-channel approach.
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Bio Rafaël Lefevre: Client Partner at MetaRafaël supports major distributors in the digitalization of their advertising strategy, particularly via the digital prospectus. Engaged in a working group within the Digital Alliance, he collaborates with various players in the sector to reflect on the evolution of these advertising practices.
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