Basketball. France – Israel in Caen: why is the Conservatoire du Littoral hoping for a big score from Les Bleues?

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Established in 2018, this innovative partnership between the insurance company and the sports federation aims to promote the performance of French Basketball teams while supporting associations and organizations engaged in eco-responsible projects.

30 euros per point scored

The objective is to “transform sporting successes into concrete actions” for the protection of the environment, by offering financial support to initiatives which actively participate in the preservation of nature.

On the occasion of the match between France and the Israel team, which will take place this Thursday, November 7, 2024 at the Palais des Sports Caen-la-Mer in Caen (Calvados)a concrete action of environmental solidarity will be implemented. Indeed, for every point scored by the French players, an amount of 30 euros will be paid in favor of the association Coastal Conservatory.

A commitment to the environment

This public organization is dedicated to the preservation of natural ecosystems, particularly coastal areas, by protecting fragile and threatened areas by human activities or climate change. This symbolic gesture not only enhances the sporting performance of Les Bleues, but also strengthens their commitment to the environment.

This initiative is part of the broader movement of Sport Planeta collective approach which aims to encourage all players in the sporting world to adopt practices that are more respectful of the planet. By raising public awareness and mobilizing athletes around environmental issues, the Sport Planète movement hopes to encourage the development of a more responsible and sustainable sport.

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