Influence marketing. It's official, the month of November has started, just like the Christmas period which arrives earlier and earlier every year. It's time for brands to unveil their Christmas offers, with boxes, discounts or even projects with influencers. Every year, the Ultra Premium Direct dog and cat food brand offers several boxes in collaboration with content creators. These products are based on the preferences of their favorite furballs, as influencer Noholita has already done.
This time, it's Gaëlle Garcia Diaz's turn to imagine two boxes for Christmas: one for dogs and one for cats, to avoid making people jealous. In her Instagram story, the content creator revealed the interior of each box, as well as the choices she had to make during this commercial collaboration.
For her Christmas boxes, Gaëlle Garcia Diaz imagined reusable aluminum packaging
For the first time in the history of Ultra Premium Direct co-creations with influencers, the box is contained in an aluminum box, and not in cardboard. It’s a completely thoughtful choice by Gaëlle Garcia Diaz. “I wanted to create a box that wouldn’t be thrown away. I designed it in aluminum to put your dog or cat’s kibble in it,” she explains on Instagram. To do this, she relied on the tastes of her own animals.
The products are relatively similar from one box to another. There are samples of kibble, treats, toppers for dogs, foam for cats, a nourishing balm, toys and even accessories to get dressed up on Christmas Eve. Both boxes are available for 35 euros, in limited edition. Gaëlle Garcia Diaz shared her promotional code, GAELLE, which offers -20% for all new customers until December 15.
