In difficulty, this decoration brand that everyone loves will soon lower its prices

Last March, this major French decoration brand already made shocking announcements with the closure of 50 stores and a reduction in its stock and it doesn’t stop there! Except this time, customers should be delighted with the latest measures taken by this flagship of furniture. The brand’s turnover fell sharply in the first quarter of 2024 due to weak overall consumption dynamics and the real estate crisis which continues to weigh on the balance. To deal with this situation, it will strike hard and aims to lower its prices, but not only that. Be careful, change in sight!

At the start of 2024, three new pilot stores are being tested with a renewed concept which could soon become the standard at Maisons du monde. The product offering is smaller in order to be more readable, with concretely 25% fewer references, while being more inspiring and durable. For example, the range of children’s furniture is reduced, as is the number of cushion references. The offering on entry-level products should also be expanded, particularly on household linen (bath, kitchen and bed), kitchen and bathroom accessories, which are very popular with customers. But above all, prices have fallen on 2,200 products to be more accessible to all consumers. Very good news for decoration lovers who like to renew their interior following the trends. This repositioning will also involve the reorganization of stores. On the business side, the objective is of course to return to profitability by aligning with the needs of its consumers and so that everyone can enjoy themselves by coming to Maisons du monde.

Other good news, the brand announces that it wants to launch its loyalty program this year, probably at the start of the school year in September. We do not yet know what the advantages will be, but there is no doubt that the operation should attract the most loyal customers since it involves offering price offers to those who are most attached to the brand.