A revolution is quietly underway and the repercussions in the years to come will be insane! One of the biggest TV manufacturers at the moment is betting big on a new technology, and it looks particularly promising.
The television industry is undergoing major changes in the area of OLED screens. While these screens offer exceptional image quality with deep blacks and vibrant colors, their high production cost has long been an obstacle to their democratization.
However, a promising technology could well change the situation:Inkjet printing OLED. On the front line, TCL, one of the world’s largest television manufacturers, is preparing a real revolution.
See TCL brand TVs at Fnac
Inkjet printing OLED technology: a new manufacturing method
Inkjet printing is an OLED screen manufacturing technology which, as its name suggests, uses a process similar to that of a printer to deposit organic components on a substrate.
This manufacturing process differs greatly from the traditional vacuum evaporation method, where organic materials are vaporized in a vacuum chamber to deposit on the screen surface. Inkjet printing makes it possible to deposit the organic materials necessary for the manufacture of organic light-emitting diodes (OLED) much more precisely.thereby significantly reducing material losses.
The history of OLED inkjet printing dates back several decades, but only recently has the technology made significant advances, notably thanks to companies like JOLED (Japan OLED), which have taken first steps in the production of printed OLED displays. Today, OLED inkjet printing is seen as a key method for reducing OLED display manufacturing costs, while maintaining superior image quality.
The main advantage of this technology lies in its efficiency: it not only reduces production costs by reducing material waste, but it is also faster and more energy efficient than traditional methods. TCL has also invested massively in this technology to ensure a competitive advantage in the television market.
Impact of OLED inkjet printing on the TV market: towards more accessible prices
The OLED TV market has long been dominated by brands like LG and Sony, which use the vacuum evaporation method to produce their displays. However, this technique is expensive with a lot of losses, which explains the relatively high prices of OLED televisions. With the arrival of Inkjet printing, these costs could drastically decrease.
TCL, a major player in the LCD TV industry, saw OLED inkjet printing as a unique opportunity to shake up the market. By lowering production costs, this technology could make OLED TVs more affordable to the general public.
According to some estimates, the price of OLED TVs could drop by 20 to 30% in the coming years thanks to this new manufacturing method. This would make OLED screens accessible to a larger share of consumers, democratizing a technology that was until now reserved for a high-end segment.
From a market perspective, this price drop could also create pressure on other OLED TV manufacturers, forcing them to rethink their production strategies and adopt more cost-effective methods. Inkjet printing, with its more flexible process, could also open the way to new screen formats, or even innovations in television design (flexible TVs, transparent screens, etc.)giving consumers more choice and options.
See TCL brand TVs at Fnac
TCL: towards a rise in the television market
TCL has never hidden its ambitions to become a leader in the television market, and with the adoption of Inkjet printing OLED, the Chinese company could well achieve this goal. Already one of the largest LCD TV manufacturers in the world, TCL has recently accelerated its development in the OLED field, with massive investments in its production lines.
One of TCL’s strategies is its aggressive pricing approach. By making OLED TVs more affordable, the company has the opportunity to attract consumers who have previously been reluctant to invest in OLED products due to their cost. It could also strengthen TCL’s presence in emerging markets where price is a determining factor for consumers.
In addition, TCL benefits from its vertical integration, which means that it controls not only the production of screens, but also key components such as panels, allowing it to control costs and maximize its margins.. Over the next few years, this strategy could allow it to compete directly with giants like LG or Samsung, and establish itself as an essential leader in the television market.
Thanks to Inkjet printing OLED technology, TCL is poised to disrupt the OLED television market. By reducing production costs and making this technology more accessible, the Chinese company could well become a key player in the years to come. This strategy, combined with more competitive pricing, could attract a new generation of consumers, marking a turning point in the television industry.
As competition heats up, it will be interesting to see how TCL continues to position itself and whether other manufacturers will also adopt this revolutionary technology to maintain their market share.
See TCL brand TVs at Fnac
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