because of prices, the French buy less fresh produce

because of prices, the French buy less fresh produce
because of prices, the French buy less fresh produce

Faced with rising prices, the French are consuming less and less fresh produce (meat, fish, vegetables). Producers, who are worried about a drop in orders, are asking distributors to make an effort.

Faced with soaring prices in recent months, the French have changed their consumption habits and are turning away from fresh products in particular. And in one year, sales of meat, vegetables, cheese and even fish fell by 3.4% in one year according to the Kantar Institute. The fault is too high prices. If food inflation slows, it still reached 1.2% over one year in April according to INSEE.

Shopping bag in hand, in front of a supermarket in the Paris region, Branshile goes shopping for his family of five. And she already knows that meat is no. “It’s still excessively expensive,” regrets this mother. “We hardly eat it anymore. In the month, it’s once, to treat ourselves. We’re almost becoming vegetarian.”

Fatim comes out with his cart full to bursting. She had a budget of 200 euros, but she had to make choices. “We couldn’t even take meat,” she explains, “too. We took frozen foods, pasta, eggs… And cleaning products obviously, which we always need. And then water. We can’t do anything else to finish the month.”

Distributors called on to lower prices rather than orders

In one year, the sale of meat fell by 7%, that of fruit and vegetables by 3.4%. Something to worry farmers. Because faced with the drop in demand for fresh products, supermarkets could reduce their number of orders from producers. Jean-Michel Delannoy, vice-president of the fresh fruit and vegetables inter-professional association, asks distributors to lower prices to avoid the worst.

“Before imposing a reduction in orders, our client would benefit as much from selling a little cheaper to satisfy more consumers,” he points out, believing that distributors should reduce their margins and put in place promotions to encourage French to buy fresh produce.

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