See, the production company created by Aurélien Drosne eight years ago, is strengthened with the arrival of two new executive producers Rebecca El Gherabli and Jonathan Figueroa.
See continues its developmentwith a new dynamic, explains Aurélien Drosneto establish itself in an advertising market in full transition, which gives pride of place to content and new formats, and establishes new relationships with advertisers. The different and complementary expertise of Rebecca, with her experience as an agency producer, and of Jonathan, in content production in the USA, are able to meet the diverse and demanding expectations of agencies and brands. ».
A new stimulating challenge for Rebecca El Gherablipreviously Head of production at Sweet Punk, who confides: “ I was looking for a production house on a human scale, with a strong identity, where I could also leverage my experience in an agency. Voir seduced me with its sense of innovation, a common vision focused mainly on craft and risk-taking, and by a common desire to conquer new territories. After 5 years in TV production reconciling the demands of advertisers and the expectations of creatives, I am delighted to put my knowledge to the benefit of agencies by supporting them on broader issues (repeat business, rapprochement with creative services, etc.) while maintaining control of manufacturing issues. With the desire to also offer more artisanal agencies, films as well crafted as for the larger ones ».
Jonathan Figueroaformerly M ss ng P eces, Condé Nast US, brings its expertise to the American market “ to bring the structure further into the international arena by initially creating bridges with the US. On the French market, I aim to promote direct collaborations with the image departments of major brands, publishing houses, and ever more specialized agencies, between traditional advertising and richer, more human communication. By pushing, above all, towards excellence mainly around the brand content format which has become omnipresent. With the talents highlighted by Voir focused on the marketing of tomorrow, and with the ambition to facilitate the meeting between the needs of many new players in the content market and the solutions of ever more innovative directors aware of the expansion of the media, I also aspire in this adventure to participate in the transformation of the profession of producer towards broader horizons. »
