Discovering the know-how of the Antilles at the Paris Fair

Discovering the know-how of the Antilles at the Paris Fair
Discovering the know-how of the Antilles at the Paris Fair

The Paris Fair opened its doors yesterday (Wednesday May 1) at the Porte de Versailles exhibition center. Until May 12, this is the unmissable event to present its know-how.

Like every year, the Overseas Territories are present. Illustrations, candles, flowers, decorative objects, clothing and other accessories, tastings of culinary specialties, a wide range is offered to visitors to the Fair. Every year, 400,000 people go there.

For this edition, several cosmetics stands are also set up, including Kadalys products in the Martinique area. A well-known brand of banana-based facial and body care products.

Glenda Billotits representative for this Paris Fair, explained the interest in being an exhibitor there.

This is the second time that we have participated in the Paris Fair. For us, it is the opportunity to meet our customers, to be able to share with them their feedback on our Kadalys brand, but also, indeed, to introduce our brand to a larger audience and to tell our story around banana.

Glenda Billot details the range of products offered by the Kadalys brand.

They are mainly oriented around the facial routine. We are going to start with a range of cleaning between weekly and daily treatments. Afterwards, we have a range on hydration. It can be classic hydration, but also technical hydration for everything related to anti-aging prevention, first wrinkles and established wrinkles. We also have hydration around protection against blue lights. We have body products, so a body lotion, an exfoliating gel that smells great, with little coconut shavings that allow you to exfoliate. We also have gourmet products such as our lip balms, so pure pleasure.

In the Guadeloupe area, the manager of the Naturel Tropical Biotechnologie brand, Jean-Yves Amoussougaexplains why his company, a regular at this event, wanted to be at the Paris Fair.

We come to present our Creole nature, our tropical nature. The Paris Fair is a moment of meeting. We come, they can discuss with us, understand how we make the products. They had questions they couldn’t ask over the Internet. They will ask them directly to us. And then, they will teach us too. Because there are products that they bought, what did it do to them, if it did any good or not enough good. And that allows us to improve the range. We really like coming to this meeting at the Paris Fair. And what’s more, we meet all the other partners or even other colleagues who also make different products. And then they teach us their technique, their art.

Transmission also has its place at the Paris Fair with, for example, the presentation of an online method for learning Creole: langue-creole.fr. Its co-founder, the Guadeloupean Janis Judes, explains that a survey was carried out among the diaspora and the descendants of the diaspora in France which revealed a real need for these people to master Creole well.

TO LISTEN Janis Judesco-founder of langue-creole.fr

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