Led by world champion Mathieu van der Poel and six-time Tour stage winner Jasper Philipsen, the Belgian team Alpecin-Deceuninck starts the 111th Tour de France – with a new outfit and four “new” faces.
U23 World Champion Axel Laurance, classic rider Gianni Vermeersch, sprint rider Jonas Rickaert and Robbe Ghys are celebrating their debut at the second major national tour of the season.
The line-up is completed by Silvan Dillier, who is taking part in his fifth Tour, and Søren Kragh Andersen, who will be taking part for the sixth time.
The team’s goal is to win stages again – by Jasper Philipsen on the sprint stages and by Mathieu van der Poel on the classic sections such as the gravel stage on day nine around Troyes. Winning the green jersey for the rider with the most points is also once again a declared goal of top sprinter Jasper Philipsen.
New jerseys for Alpecin-Deceuninck in dark denim look
The eight riders will not be wearing their typical blue denim look at this Tour de France. Instead, they will wear a special dark denim kit to support the “Fight the Time” campaign for the new Grey Attack shampoo from main sponsor Alpecin. This shade in the jerseys highlights the result achieved by using Grey Attack – namely having darker hair again.
While the racers constantly fight against time and never give up, this campaign and the associated equipment symbolize the fight against one of the most visible signs of aging – gray hair.
It was filmed with Mathieu van der Poel and his two team bosses, the brothers Phillip and Christoph Roodhooft.
Mathieu van der Poel in the commercial for Alpecin shampoo
The eight riders of Team Alpecin Deceuninck at the Tour de France 2024
Mathieu van der Poel (Netherlands) | 4th Tour participation | 1 stage win
Jasper Philipsen (Belgium) | 5th Tour participation | 6 stage wins
Silvan Dillier (Switzerland) | 5th Tour participation
Søren Kragh Andersen (Denmark) | 6th Tour participation | 2 stage wins
Jasper Philipsen (Belgium) | 5th Tour participation | 6 stage wins
Axel Laurance (France) | 1st Tour participation
Jonas Rickaert (Belgium) | 1st Tour participation
Gianni Vermeersch (Belgium) | 1st Tour participation
Robbe Ghys (Belgium) | 1st Tour participation
