We cannot say that Hugh Grant is inhabited by the Christmas spirit. While he has often appeared in end-of-year films, whether it is the timeless Love Actually or more recently Wonkathe British actor hates this period. And even more so the Christmas Music that invades shopping centers during this time.
“I really dread Christmas music,” he recently told BBC Radio 6 Music. “First time I hear about it in store… What happens when? Yes, in October. Damn, it's already there! »
Earlier and earlier
And Hugh Grant is not exaggerating! Indeed, the holiday season seems to lengthen from year to year, with decorations and festive music appearing earlier and earlier. A merchant strategy that is based on numerous studies confirming the positive impact of Christmas carols on consumer behavior.
According to a survey conducted in Canada, nearly a third of customers admit to spending more time in stores when Christmas music plays. This explains why festive melodies are now hitting the airwaves from the end of October… To the great misfortune of Hugh Grant!
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