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“You can steal horses with us” – 20 Minutes introduces a new marketing unit

From 2025, 20 Minuten will take over its own marketing again and will set up a new, powerful team. As part of a launch event, CEO Bernhard Brechbühl and editor-in-chief Désirée Pomper presented themselves to the advertising market in Zurich’s Aura – and m&k for a video interview. With the announcement “One Team – One Goal”, 20 Minuten embodies the collaboration between editorial and marketing as a closed unit, which, according to Brechbühl and Pomper, has the potential to implement innovative advertising formats in view of the advertising clientele.

In front of around 200 invited guests, Brechbühl outlined the key points of the new marketing concept and explained the particular relevance of the 20 Minutes brand as a reliable environment for advertising messages. Editor-in-chief Désirée Pomper introduced the concept of platform diversity and emphasized that the reporting offers inspirational and entertaining elements in addition to news – entertaining and to the point. There’s more about this in the video.

The “halftime show” featured an LED dance performance by “The Blackouts” before coaches Mehmet Inan and Giovanni Cauterucci brought the new marketing team onto the stage – all in uniform football outfits, in keeping with the sporty-American theme of the evening. The musical highlight was the performance of the legend Baschi, who created a dynamic, nostalgic atmosphere with “Chum bring en hei”. Afterwards, the guests enjoyed a flying dinner and used the sporty atmosphere for networking.

Large team, ready and motivated for many brand tourchdowns…
Giovanni Cauterucci, Chief Revenue Officer (left) high-fives with Mehmet Inan, Chief Commercial Officer at 20 Minutes
legend Baschi sang “Chum bring a hello”
“The Blackouts” delivered an impressive performance
Touchdown for your brand – Mehmet Inan, Chief Commercial Officer, at the positioning speech for “One Team One Goal”
The event took place at Aura in front of around 200 visitors. At the end there were your treats and mega-healthy candy stuff ????
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