If this month doesn’t mean anything more to you than fall and Halloween, on TikTok it seems far from trivial. According to some users, it marks a new state of mind, a factor of multiple changes.
New month, new person? Many users of the social network TikTok are convinced of this in any case. With the arrival of fall, many say that October is the most suitable month for changes and resets. In this matter, it would even dethrone the month of January. This hypothesis has a name: the theory of the month of October, or “October Theory” in English, the hashtag of which has been used more than 36 million times on the social network.
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The time to take stock advanced
One of the instigators of this trend is Chloe Van Berkel, an American content creator, also a recent nursing graduate. In a viral video shared on the social network on October 1 and accumulating 1.7 million views, the young woman claims that “the month of October is the second New Year of the year”. And on this occasion, according to her, it would be necessary to reflect on the year that has just passed and then to think about the changes to be made to improve throughout the rest of the year to come.
Among the important decisions to make, Chloe Van Berkel invites you to take stock of your love life. And if you are single, the young woman assures that the fall/winter period is ideal for getting into a relationship.
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Other TikTokers invite their subscribers to establish a personal action plan this fall, whether to create a lasting relationship or friendship, or to make a professional change, for example by starting a new job . “It’s a bit like a boost, when you’re on the edge of the precipice when it’s time to take the leap and take action,” says a certain Monica from the @mindandbodymamas account on TikTok.
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Transform like autumn leaves
If Chloe Van Berkel and the other TikTokers who promote the “October theory” are neither psychologists nor clairvoyants (but still wear both costumes), their speech does not seem totally unfounded. At least, that’s what American psychotherapist Brianna Paruolo tells our colleagues at the magazine Bustle . “Autumn often brings about a natural tendency toward transformation,” she observes. When the leaves change color and fall, they remind us of the beauty of letting go and new beginnings.”
New professional aspirations, quest for a deeper relationship or a better lifestyle… Many TikTokers claim to have benefited from this October assessment. The English beauty influencer Izzy Utterson, who practices it every year, considers it a real 90-day personal challenge, from October 1 to January 1, to improve and beautify your daily life. “We know that it would take on average 66 days to integrate a new behavior, but by giving yourself 90 days before the start of the year, this gives you plenty of time not only to form a good habit, but also to notice changes. significant progress,” comments American psychotherapist Brianna Paruolo. And then if none of what you’ve orchestrated works, you still have the month of January and its list of good resolutions to catch up on.
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