Test Your Marketing Memory with ADWEEK’s 2025 Super Bowl Quiz

Here’s a Super Bowl party conversation starter in case you don’t have one. Forecasters predict this year’s audience to number around 200 million people.

Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that’s still a lot of people. The Super Bowl has never been a small event, and that’s probably why a company willing to spend on advertising time (usually) puts its best foot forward.

Those who have done an especially good job of it wound up creating cultural assets that resonate years and even decades later. We’ll give Gen Z a pass because they’re not old enough for long memories yet. As for everyone else, find out how much you still remember of Super Bowl spots past with Adweek’s 2025 quiz. (Answers are at the bottom. No peeking, please.)

Question 1

In 2023, an Emmy-nominated tear-jerker of a spot showed the love between a young girl and her Labrador Retriever as the two of them grew up together. What was the brand being advertised?

1. Nationwide pet insurance
2. Farmer’s Dog food
3. Woofer Caribbean Cruises for Dogs
4. Mr. Petcam camera collars

Question 2

A memorable Super Bowl spot from 2011 featured a man taunting an animal with a Doritos chip—then getting his comeuppance. What fate befalls the man?

1. He’s eaten by an alligator in a straw hat
2. He’s pecked into submission by a flock of seagulls
3. He’s tackled by a pug who breaks the door down
4. He’s kicked by a kangaroo that hops off with the chip

Question 3

The E-Trade baby made his Super Bowl debut in 2008, showing how easy it was to buy stocks as he sat in his highchair. What happened at the end of the spot?

1. The baby started a hedge fund
2. The baby pooped his diaper
3. The baby warned that securities are not FDIC-insured
4. The baby spit up milk

Question 4

An unusual ad from the 2024 Super Bowl featured a montage of different people washing one another’s feet while a cover of INXS’ Never Tear Us Apart played in the background. What did the ad promote?

1. Dr. Scholl’s All-Day Comfort Insoles
2. Americans for Healthcare Reform
3. Jesus
4. The Boston Marathon

Question 5

In a legendary 1979 ad, a young fan encounters the Pittsburgh Steelers’ “Mean Joe” Greene limping back to the locker room and offers the defensive tackle a gift. What does the boy give him?