John Textor has an astonishing method for promoting L1

Asked about French football, John Textor, the president of Olympique Lyonnais, explained that it was necessary to sell Ligue 1 better so that it was more attractive, with more competitiveness. And for this, the Rhone president assures that we need a Championship with several very strong teams at the top of the ranking. But how to achieve this? John Textor presented curious arguments to increase the attractiveness of the French Championship.

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“We need to tell stories. Why watch this match? Le Havre for example, where is it? In Normandy? What is the weather like? Are the girls pretty? Same for Paris FC with a billionaire who bought it, who is he? (…) The wife of the owner of Rennes is Salma Hayek, that too, we should be able to talk about. Tell me about the cities, the people, the players. The product we show to the world must be sexy, and everyone loves France too. The product shown by the League on television, generally speaking, sucks. Nobody cares, we don't make any money from it.explained John Textor on RMC.