Pour Tele-LeisureBruce Toussaint, the presenter of Good morning ! The TF1 morning showspoke about the rumors of tensions which would have broken out within his team a few weeks after the arrival of the show on the air.
On January 8, 2024, TF1 embarked on a new television adventure by launching its own morning show called Bonjour !. A major challenge in the face of already well-established competition like Telematin on France 2 – large leader in the box with 690,000 viewers on average, or 23.4% audience share -, BFMTV but also CNews. If since the start of the school year, the TF1 morning show has brought together around 305,000 faithful (9.6% of the public) for each issue, the beginnings of the show were a little complicated. After starting in front of 512,000 viewers (15.3%), the audiences were struggling a little a few weeks later with around 279,000 curious people watching. Bonjour !.
“It was loud at times” : a member of Good morning ! The TF1 morning show evokes tensions within the gang
Mixed figures and the constant change in the editorial line of the morning show to compensate for the gloomy audiences would have had an impact on the morale of the group led by Bruce Toussaint, as reported by our colleagues at Parisian last February. “Every day it felt like we were starting from scratch.”one of the members of the team then confided to the newspaper. Faced with daily modifications, tensions appeared in the editorial staff of the show. “We stopped reacting to each other's columns, had to prepare much more rhythmic interventions and over a very precise time. And between the audiences and the media pressure, it sometimes got loud“the source finally admitted.
“We are all in the same boat” : Bruce Toussaint reacts to rumors of tensions in the team of Good morning ! The TF1 morning show
But it is clear that these changes made to the formula of Bonjour ! were ultimately beneficial. Almost a year after the launch of the morning show and a “positive” assessment, Bruce Toussaint was interviewed by Tele-Leisure on these rumors of dissension in his gang at the start of the adventure. “I didn’t feel any particular tension”he said. “Everyone understood perfectly. We are all in the same boat basically and it’s a reality”continued the presenter who is pleased to be today the “third morning in terms of viewers”. And to add: “We lived these first months in a very united way with kindness. I am very happy that all this was managed and accepted by the team.” His desire for 2025? Reach second place on the podium. “This is the goal we set for ourselves, with no time limit. It’s a long-term job but I’m not in a hurry”concluded Bruce Toussaint, confident for the year to come.
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