He’s done it again. Respected stage designer Florian Wieder has created a visual masterpiece for the Eurovision Song Contest 2025 in Basel.
Florian has decades of experience dreaming up memorable stages. As well as working on many German television productions, he has also designed staging for America’s Got Talent, Britain’s Got Talent, The X Factor (US and UK), and the MTV VMAs and EMAs and concert staging for artists such as U2 and Robbie Williams.
But Wieder is also known for designing several of the most memorable Eurovision stages, including Eurovision 2011, 2012, 2015, 2017, and 2019.
Mountains inspire Eurovision 2025 stage design
Here’s how the EBU describes it:
The stage design for the 69th Eurovision Song Contest has been inspired by Switzerland’s mountains and diversity.
Florian Wieder, the Production Designer with Swiss roots, is overseeing the Eurovision stage design for the eighth time. For this year’s event at the St. Jakobshalle in Basel, Florian reveals that he has taken inspiration from the Swiss mountains and the country’s linguistic diversity:
“Our goal was to create a revolutionary stage concept – a holistic experience that we’ve never seen before at Eurovision. Thanks to the immersive stage layout, the audience will get to be part of Eurovision like never before.”
Reto Peritz and Moritz Stadler, the Co-Executive Producers are enthusiastic about a design which is set to be unmistakably Swiss:
“In Florian Wieder, we have a Stage Designer on board who is a creative visionary and who knows Switzerland like the back of his hand. He has succeeded in creating a ‘signature stage’, which will forever be associated with Eurovision in Switzerland.”
Eurovision 2025: Visual and Audio Brand Identity
The EBU also outlined this year’s visual and audio identity.
The visual and audio brand identity for the 69th Eurovision Song Contest has been developed by Art Director Artur Deyneuve. His aim was to create a design that made people feel heard and valued. Inspired by the Swiss tradition of direct democracy, which revolves around listening and dialogue, Deyneuve chose ‘listening’ as the central guiding theme of the whole branding concept, calling it ‘Unity Shapes Love’. Deyneuve says: “If we listen to one another, we find love.”
This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of Music. The pulsating Eurovision hearts have therefore become a core element of the design, representing the millions of people unified by the Eurovision Song Contest, to listen and celebrate together.
Moritz Stadler and Reto Peritz, Co-Executive Producers of the 2025 Eurovision Song Contest commented: “Artur’s well-thought-out design is emotionally engaging and takes Eurovision to another level. The Eurovision heart beats in time with the rhythm, symbolising the unifying power of music. True to the Eurovision slogan ‘United by Music’, it will bring people together all over the world.”
