Troy “Tracker” Johnson will launch TRACK mgmt in January following nearly 10 years with Big Loud Management.
The new full-service Nashville-based management company, a partnership with Live Nation, will launch with clients HARDY, Dallas Smith, Jake Worthington and McCoy Moore, who follow him from Big Loud Management, as do artist managers Emily Smith and Drew Magid. HARDY, Dallas Smith and Worthington remain on Big Loud Records. Moore is unsigned.
“It’s been a long time coming for TRACK mgmt and now seems like the perfect time to make it a reality,” Johnson said in a statement. “I’m beyond grateful for the Big Loud partners — Seth England, Joey Moi and Craig Wiseman — for not only having a hand in my journey but also providing me with so much support. I’m excited to have Emily Smith and Drew Magid on the TRACK mgmt team. It’s going to be a great start to 2025.”
The move comes as Big Loud Management prepares to wind down by the end of next year. “Working with Tracker for over a decade, from the very beginning of Big Loud Mgmt, has been an incredible journey,” said Big Loud partners England, Moi and Wiseman in a statement. “As Big Loud concludes its artist management venture at the end of 2025, we couldn’t be prouder to see Tracker embark on his own entrepreneurial path. He and his team are more than ready for this moment, and we look forward to supporting TRACK mgmt in the years to come.”
TRACK mgmt
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England says Big Loud’s focus will remain on its label and publishing divisions. “Prioritizing a greater work-life balance is something top of mind now that I am a father of two and need greater bandwidth,” he tells Billboard. “I will continue to lead our records and publishing divisions as their growth requires greater focus. This shift is a return to my first love. Continuing to foster close relationships with all management clients, it’s my privilege to help guide those not working with Tracker’s team to their next destination.”
Big Loud’s management roster still includes, according to its website, Jagwar Twin, Ashley Cooke, Lauren Watkins and Mackenzie Porter, among others. Morgan Wallen and Ernest both departed Big Loud Management earlier, though both remain on the label.
Prior to joining Big Loud Management when it started in 2015, Johnson worked in the music business in his native Texas beginning in the early 2000s and earned his nickname from being a tour manager who excelled at keeping track of things. Additional artists he has worked with include Wallen, Florida Georgia Line and Chris Young.
