Generation Z, which brings together young people born between 1997 and 2012, finds itself facing major societal challenges. The housing crisis and the refusal to work at any cost dominate their daily lives, fueling intergenerational tensions with baby boomers and previous generations.
The housing crisis: an exacerbated intergenerational conflict
The explosion in property prices, both for buying and renting, is at the heart of the problem. In big cities, rents are reaching new heights. In Madrid or Barcelona, renting a single room now costs more than half of the rent of an entire apartment a few years ago. This increase makes it almost impossible for young people to access decent housing, even when they share an apartment.
At the same time, another difficulty arises: the incomes of young adults have declined compared to previous generations. For example, in Spain, young people aged 22 to 24 now earn around $45,500 a year, compared to $51,852 for millennials of the same age, after adjusting for inflation. A similar trend is observed in Europe, Asia and America.
This situation creates conflict with older generations, who often own real estate. While baby boomers criticize young people for their 'lack of effort'the latter point to a shared responsibility: it is often these same generations who maintain high rents, making the lives of young people even more difficult.
A generation that refuses “work at all costs”
Despite these challenges, Generation Z isn't just taking any job. Unlike their elders, who often had to work in precarious conditions to get by, these young people are demanding respectful working conditions adapted to their lifestyle.
This generation grew up with strong notions about labor and human rights. She knows that working long hours does not guarantee social advancement, but contributes to enriching shareholders and bosses. Consequently, young people favor:
Teleworking and schedule flexibility. Collaborative, respectful work environments where communication is open. Attentive management that values their efforts while respecting their well-being.
This requirement is perceived by some as a refusal of “effort”, but it reflects an aspiration to reconcile personal and professional life, without sacrificing one for the other.
Calls for solidarity
Faced with this double crisis, initiatives are emerging. Demonstrations for the right to housing are multiplying, like the one planned in Catalonia on November 23. Furthermore, voices are being raised to demand rent regulation and a commitment from owners to offer affordable rates.
On the business side, attracting and retaining Generation Z talent involves adapting to their expectations. Otherwise, the labor market risks facing a growing labor shortage.
A society in search of balance
Generation Z seeks a balance between personal aspirations and societal constraints. If older generations want a sustainable and productive society, they will have to learn to listen and understand these young people.
