Black Friday is synonymous with the start of Christmas shopping. This year, the day will be held on November 29, but brands are riding this trend and offering significant discounts before and after the event.
It's the shopping event of the year. Many French people swear by Black Friday for their Christmas shopping. And for good reason. Between exclusive offers and exceptional discounts, consumers find what they are looking for.
This year, the event will be held on November 29, but stores extend this period before and after this date, thus offering Black Week.
Black Friday or “black Friday” is a promotional operation born on the other side of the Atlantic, in the United States and Canada.
Initially, this day takes place the day after the Thanksgiving holiday and is synonymous with the start of shopping for holiday gifts.
In addition to this important period from a commercial point of view, brands, which play a large part of their turnover, offer extreme discounts, sometimes pushing consumption.
Americans are getting tired
If in the United States, the Black Friday trend is running out of steam, the day arrived in France and gained momentum around ten years ago.
In a few years, “Black Friday” has moved from the Internet and its slashed prices to physical stores, like real sales.
However, according to an Ankorstore study, published this Thursday, 42% of independent retailers still perceive Black Friday as a source of competition from large brands and e-commerce.
France
