Passing through the show Touche pas à mon poste Thursday November 21, 2024, as part of the promotion of his book, Jordan Bardella nailed Cyril Hanouna, while the C8 host questioned him on a hot topic news.
On November 21, 2024, Cyril Hanouna welcomed Jordan Bardella on the set of Touche pas à mon poste to discuss his book 'Ce Que Je Cherche'.
Jordan Bardella explained that his book is not an autobiography but a collection of confessions about the year 2024, and criticized the cancellation of his promotion by Mediatransports.
Discover the details of the confrontation between Bardella's publisher and Mediatransports, and the political issues surrounding the promotion of this book.
Thursday November 21, 2024, Cyril Hanouna was back at the helm of a new issue of Touche pas à mon poste. That day, the host received a very special guest on his set. Indeed, MEP Jordan Bardella was on the talk show daily of C8, as part of the promotion of its book called What I'm looking for.
As soon as his guest arrived on set, Cyril Hanouna asked him about this work. “Is it true that this book was supposed to be called 'Jordan'?“, the host wanted to know. “No way !“, Jordan Bardella responded dryly. The TPMP presenter then cleared himself by affirming that it was information relayed by CNews journalist Gauthier Le Bret.
Jordan Bardella on his book: “I didn't want to give the feeling that it was an autobiography”
“It was the publishing house's idea. But I didn't want to give the feeling that it was an autobiography. So, I dismissed that idea because it's not an autobiography. It's not a program either. It is a book of confessions about the last months that we have lived. On the year 2024 which was completely crazy. I try to take the French with me into the cockpit of political life. And tell them what it's like on the other side of the cameras“, explained Jordan Bardella in particular.
As a reminder, the MEP's book has caused a lot of ink to be spilled. Indeed, even though it was to benefit from a major promotional campaign in French railway stations. This was canceled by the company Mediatransports, which manages the advertising spaces present within the SNCF premises. A decision which was denounced by Jordan Bardella.
The publisher of the MEP's book took the company Mediatransports to court
The company Mediatransports justified its decision by indicating that “promoting the work of a serving politician“infringes on”principle of neutrality“. Subsequently, the publisher of Jordan Bardella's book decided to counter-attack. By taking the company Mediatransports to court.
“Éditions Fayard have today, via the company Hachette Livre and its advisors, lawyers Sarah Saldmann and Christian Charrière-Bournazel, seized the Paris commercial court in order to assert their rights and to force the Mediatransports management company to execute its contract broadcast”, notably wrote the publisher of Jordan Bardella's book in a press release
