Elon Musk, CEO of Tesla, has criticised Jaguar’s new logo and rebranding campaign, which was unveiled recently. The British carmaker posted a video on X (formerly Twitter) with the tagline “Copy nothing,” showcasing colourful imagery and abstract concepts instead of its vehicles. The advertisement featured slogans like “create exuberant” and “delete ordinary,” along with people in vibrant costumes. This rebranding coincides with Jaguar’s shift towards electric vehicles. Musk’s mockery highlights the ongoing competition and contrasting approaches between Tesla and traditional automakers in the evolving electric vehicle market.
Take a look at the video here
While sharing the post, Jaguar wrote: “Copy nothing. #Jaguar”
Replying to Jaguar’s post on X, Musk asked with a witty question: “Do you sell cars?”
Answering to Musk, Jaguar replied with: “Yes. We’d love to show you. Join us for a cuppa in Miami on December 2nd? Warmest regards, Jaguar.”
Elon Musk, CEO of electric vehicle major Tesla, is a direct competitor to Jaguar in the automotive industry.
How users reacted to the post
The original post shared by Jaguar has received nearly 63 million views and thousands of likes and comments. However, the rebranding has been met with mixed reactions online, with many questioning the company’s decision to move away from its classic image.
Jaguar’s new rebranding campaign has left some viewers puzzled, with many questioning the absence of cars in the promotional video and the company’s departure from its traditional image.
Some comments on social media expressed confusion about the campaign’s message. One user remarked, “They don’t make cars anymore. They make mistakes,” while another highlighted, “I thought this was a dating site.”
When asked about the reimagined logo, Jaguar replied, “It has been reimagined.”
In response to questions about the lack of cars in the advertisement, Jaguar also said with cryptic messages like “The story is unfolding. Stay tuned” and “Think of this as a declaration of intent.”
A third user also asked, “What are you trying to sell me? Is this the car company Jaguar?” to which the company responded, “Introducing you to the future.”
Swiss
