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Jaguar presents its new creative philosophy, “exuberant modernism”, for the design of its future vehicles.
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The Design Vision concept will be presented at Miami Art Week on December 2, 2024.
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Jaguar’s ‘Copy Nothing’ philosophy inspires fearless creativity and originality.
Jaguar has revealed a teaser image of its latest creative philosophy, “Exuberant Modernism”, which will inspire the design of its future vehicles. This philosophy promises bold shapes and striking proportions that represent the next chapter for the British luxury brand.
The teaser image features the rear of Jaguar’s Design Vision concept, providing a glimpse of the dramatic design language that will define the models to come. The design emphasizes originality and artistic expression, while remaining true to Jaguar’s heritage of fearless innovation.
The Design Vision Concept will have its world premiere during Miami Art Week on December 2, 2024, at 8 p.m. Eastern. Miami Art Week, one of the world’s largest art festivals, will feature curated gallery spaces and collaborations with emerging artists who share Jaguar’s commitment to creative individuality.
This new direction echoes Jaguar’s ‘Copy Nothing’ philosophy, established by the brand’s founder, Sir William Lyons, in 1935. Lyons’ vision was to promote unexpected and original designs that attracted attention. The philosophy of exuberant modernism continues this tradition.
Further details on the Design Vision concept and its impact on the future Jaguar range will be revealed at the Miami Art Week event.
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