How Much Is Jake Paul Worth? Here’s How the YouTube Star Built His Empire

Jake Paul is one of the most talked-about fighters in the world — and one of the wealthiest.

The social media star turned professional boxer has been building his empire since his early days on the now-defunct social platform Vine in 2013. After a brief stint acting on the Disney Channel, Paul transitioned to boxing in 2018, a move that catapulted him into both fame and controversy within the sport. On Nov. 15, he’s set to face retired heavyweight legend Mike Tyson in a highly anticipated bout — a fight he claims will generate $40 million.

Paul has been candid about his initial motivations for entering the boxing ring. In a July 2023 interview with Sports Illustratedhe admitted that his first incentive was financial gain.

“My purpose at the beginning was to make a bunch of money and f—— buy a Lamborghini and have watches and s—,” he said.

Over the years, Paul has taken home large winning purses in the ring and continued to make a name for himself through his YouTube channel and podcast, BS w/Jake Paul. He has also built a fortune through multiple entrepreneurial pursuits. In 2021, Paul founded the boxing brand agency Most Valuable Promotions and a venture capital firm, Anti Fund. The following year, he co-founded a mobile betting startup called Betr, and has since launched a grooming line, W by Jake Paul.

In 2024, Forbes listed Paul as #13 on its Top Creators list — just one spot below his brother Logan — and reported his annual income as $13.6 million. The year prior, the YouTube star nabbed the #3 spot on the publication’s 2023 list with an estimated $34 million in earnings.

From massive fight purses to lucrative business ventures, here’s a closer look at how Jake Paul has built his fortune.

How much is Jake Paul worth?

While Paul’s exact current net worth is unknown, Forbes has shared insight into the social media personality’s earnings over the past few years.

In May 2022, the publication ranked Paul as #2 on its Highest-Paid YouTube Stars list — and #46 on its World’s Highest-Paid Athletes list — estimating that he brought in $45 million from his boxing and YouTube earnings that year alone.

One year later, Forbes estimated his earnings at $34 million. For their 2024 Top Creators list, the publication reported that Paul brought in $13.6 million — a number that’s likely to rise significantly after his Tyson match.

How much does Jake Paul make from boxing?

Though Paul built his following as a YouTube star, his transition to boxing has been extremely lucrative, with Forbes estimating in 2022 that 90% of his earnings derived from the sport.

In 2021 alone, Paul reportedly brought in $40 million from his three matches, including two against Tyron Woodley and one against Ben Askren. CBS Sports reported that his official purse for the Askren fight — his third career match — was $690,000, while the purse for his August fight against Woodley was raised to $2 million.

Those earnings continued to climb — despite losing against Tommy Fury in March 2023, Paul claimed to earn $30 million.

How much will Jake Paul make for his Mike Tyson fight?

On Nov. 15, Paul and Tyson will square off in one of the most highly anticipated boxing events, which Paul described to SportBible that month as the “biggest payday” of his career.

“There are definitely certain guaranteed figures and other certain built-in bonuses and stuff on top of sales – key performance indicators that trigger certain things,” he said. “It is definitely a healthy payday.”

During a press conference in August 2024 promoting the fight, Paul offered a glimpse into what his payout might be.

“I’m here to make $40 million and knock out a legend,” he said. “I’m not here to do s— besides make a bag.”

What did Jake Paul make from his acting career and content creation?

Before entering the boxing ring, Paul had built a name for himself on social media. He started his career in 2013 with the platform Vine, followed by the launch of his YouTube channel in 2014, where he became known for prank videos and the Team 10 collective.

Paul later recalled to Sports Illustrated that brand deals started coming in the moment his Vine following passed six figures — including one from the game Doodle Jumpwhich offered to pay him $200 for a six-second video promoting it.

“I was like, ‘What the f—?’ ” he said. “I was stoked to get the $200. I was like, ‘This is insane.’ Because I was used to landscaping for $20 an hour or snow plowing for $20 an hour, cleaning gutters. All I had to do was post a Vine for $200?”

The company then requested another promotion, and Paul seized the opportunity to aim higher, asking for $10,000 — a request he said was granted.

In 2016, Paul had a brief acting stint, starring alongside Olivia Rodrigo in Disney Channel’s sitcom Bizaardvarkwhich he left in July 2017. While he never disclosed his exact earnings, he revealed during a March 2019 appearance on Impaulsive that his Disney Channel salary was “crumbs” compared to what he earned on YouTube.

The same year he parted ways with the television franchise, Paul was named one of the highest-paid YouTube stars by Forbeswho reported he had made $11.5 million from content creation, and again a year later when they reported he made $21.5 in earnings.

While Paul now focuses primarily on fighting, content creation remains a big part of his brand. The boxer’s YouTube channel retains millions of subscribers, he hosts the podcast BS w/Jake Paul and remains on Forbes‘ Top Creators list.

What businesses does Jake Paul own?

In addition to his career as a content creator and fighter, Paul has started several business endeavors. In 2021, he founded the boxing brand agency Most Valuable Promotions (MVP) with his business adviser Nakisa Bidarian. He also co-founded a venture capital firm, Anti Fund, with entrepreneur Geoffrey Woo that same year.

The fund focuses on investments across various sectors including AI and robotics, and also purchased stock in Endeavor, the UFC’s parent company, at Paul’s behest. Of his “low six-figure investment” in the company, the fighter told Front Office Sports: “As far as I’m concerned, that makes me a part-owner of the UFC.”

In 2022, Paul launched a sports media and mobile-betting company known as Betr, alongside Simplebet founder Joey Levy. The startup has been valued at $375 million after closing $15 million in the company’s latest financing round.

Most recently, Paul announced in June 2024 that he was launching a grooming line for men at Walmart, called W. The line — which derives its name from “winning,” per CNBC — includes products like body wash, body spray and antiperspirant deodorant.

He’s also landed several lucrative endorsement deals over the years, including a long-term partnership with the energy drink brand Celsius. The company is also one of several sponsors behind Paul’s match against Tyson.

How have Jake Paul’s various controversies affected his income?

Over the years, the YouTube star has caused various controversies that have tarnished his reputation and subsequently affected his income.

In December 2017, his brother Logan posted a controversial video that appeared to show the body of a person who allegedly died by suicide in Japan, which sparked backlash for both of the Pauls. During a December 2021 interview with Graham Bensinger, the boxer described that period as a time in which “everything went downhill for the Paul brothers.”

“No one wanted to work with us, every brand that I was affiliated with dropped me. My life was pretty much ruined,” Paul said, adding that YouTube had demonetized his account and brands had ended their ties with him, including a multi-million dollar deal with Target that was allegedly set to go through a week later.

When Bensinger asked him what was going through his head, Paul replied, “What the f— am I going to do?”

“I never saw this happening, and it happened overnight,” he said, emphasizing that he lost the majority of his income and was “blacklisted” from the community.

In 2023, he was met with another controversy when the U.S. Securities and Exchange Commission (SEC) charged him and several other celebrities with violating investor protection laws by promoting cryptocurrencies without disclosing sponsorships.

The SEC charged him with violating investor protection laws by promoting cryptocurrencies without disclosing that he was sponsored to do so. Paul was one of six celebrities to agree to pay $400,000 in disgorgement, interest and penalties to settle the charges, per ESPN.

What has Jake Paul said about his wealth?

As Paul’s wealth has grown, he admits he’s lost track of just how much he makes. During a February 2023 appearance on Piers Morgan Uncensoredthe news broadcaster asked the boxer directly how much money he made, to which he replied, “A lot.”

“It gets to a point where you make so much that you don’t even count it anymore, so I don’t really know,” he said, sparking some skepticism from Morgan.

Paul further explained, “I make money, lump sums, residuals, investments, equity, exits of companies … so the net worth is always going up and down and moving with the markets and such. You stop paying attention at some point.”