What developments for prime time radio? After the publication, this Thursday, November 14, 2024 by Médiamétrie, of the results of the September-October 2024 wave, Puremédias offers an analysis of the main strategic tranches according to the average quarter-hour (QHM) criterion. Update on the scores and developments in the mornings.
France Inter's “7/10” close to 2 million
Like the new historic record signed by the station this fall, the France Inter morning show, presented by Nicolas Demorand with Sonia Devillers and Léa Salamé, confirms its excellent momentum. The “7/10” informed 1,92 million listeners on average each morning between September 2 and October 27, 2024. Up by 160,000 listeners in this slot over one year, the public station is simply progressing every quarter of an hour.
In detail, “7/9”, a historic section of the morning show, brings together 2.19 million listeners (+170,000 over one year). When presenting the 8 o'clock news, Florence Paracuellos remains the most listened to journalist in France: she attracts the attention of 2.57 million listeners (+ 150,000 over one year). Just before, 2.35 million people listened to the interview with Sonia Devillers (+199,000 over one year).
READ ALSO: Morning radio audiences: Sonia Devillers attracts less than Léa Salamé on France Inter, Europe 1 doubles Apolline de Malherbe on RMC
As for “9/10”, which exploded last year, it is still recruiting new followers with on average 1,39 million listeners (+ 140,000). Léa Salamé's interview takes off between 9:30 a.m. and 9:45 a.m. (+161,000 listeners) and the return of Charline Vanhoenacker to the daily makes the 9:45 a.m.-10 a.m. column jump: her column “Charline explodes the facts” is a daily meeting for 1, 16 million listeners on average (+149,000 over one year).
On RTL, the replacement of Yves Calvi by Thomas Sotto does not pay off
The change of anchorman was not successful on RTL. In second position, “RTL Matin”, now played by Amandine Bégot and Thomas Sotto who replaces Yves Calvi in the exercise, is not escaping the general drop in audience which is affecting the M6 group station. Between 7 a.m. and 10 a.m., its new schedule, it has been able to count on barely 1.16 million listeners over the last two months (-120,000 over one year).
Between 7 a.m. and 9 a.m., its historic slot, the new tandem resonates with 1.24 million listeners compared to 1.35 million at the same time last year (-110,000 over one year). Just before 8 a.m., the section which includes “L’hôte de RTL” and “L’oeil de Philippe Caverivière”, lost 98,000 listeners. 8 a.m. to 8:15 a.m., the quarter of an hour traditionally most followed by the morning show, is where the dropout is most serious (- 233,000 listeners).
On France Info, between 7 a.m. and 9 a.m., the voice of Jérôme Chapuis, at the head of France's third morning show, resonated in the ears of 624,000 listeners. The segment misleads 48,000 listeners over a year Between 8:30 a.m. and 9 a.m., Franceinfo's “8.30”, an interview conducted by the former editorial director of “La Croix” and Salhia Brakhlia, informs 579,000 people (-16,000 over a year).
Europe 1 confirms its advantage over RMC
Behind, “Europe matin”, presented by Dimitri Pavlenko, is gaining market share. Between 7 a.m. and 9 a.m., 569.000 listeners have been listening to the morning show of the Lagardère group station, under the Bolloré flag, for a year. It attracts 63,000 listeners over a year. The political interview, led by Sonia Mabrouk between 8:15 a.m. and 8:30 a.m., is also on the rise with a gain of 70,000 individuals, for a total of 636,000 listeners.
On RMC, “Apolline matin” brought together, in this fall, an average of 393.000 listeners between 6:30 a.m. and 8:30 a.m. The journalist, who is entering her fifth season in this exposed position, leads 32,000 followers astray over the course of a year. Between 8:30 a.m. and 9 a.m., “Face à face”, his political interview, co-broadcast on BFMTV, reaches 485,000 individuals (-40,000 over one year). On the “7/9” slot, the traditional morning slot, RMC can count on 447,000 listeners (-43,000) and is now a good distance from Europe 1.
Source: 126,000 Radio Médiamétrie September-October 2024. Audiences in an average quarter of an hour. Monday to Friday. The comparisons expressed are over one year (September-October 2024 vs. September-October 2023) and over a wave (September-October 2024 vs. April-June 2024).
