After the rise of brands like Action, Zeeman and Hema, the Dutch chain Wibra is entering the French market with a clear promise: a generous offering of everyday and decorative products at unbeatable prices. Its strategic location in Lambersart , in the Lille metropolis, aims to capture the enthusiasm of consumers looking for good deals, True to its image, Wibra intends to seduce with an accessible, practical and varied range For less than 15 euros, customers can fill their basket. with home essentials and clever decorative objects The proof in video.
Wibra, a first French establishment with unbeatable prices
On October 23, Wibra opened its doors at 292, avenue de Dunkerque in Lambersart, offering a range of discounted prices, mainly between one and five euros. This strategy is based in particular on a massive supply in Asia. This is supplemented by European suppliers, making it possible to market a wide variety of products at very competitive prices. Online, there are small household appliances for around 20 euros, as well as Christmas decorations and toys for less than five euros. Customers can also find baby underwear and clothing at unbeatable price.
While this opening marks a first in France, Wibra is already well established in the Netherlands with more than 220 stores and a solid presence in Belgium. It is also this geographical proximity that convinced the brand to cross the border. “Feel the French market » et « make adjustments if necessary“. This is the objective declared at the start of the year by Claudine Nachtergaele, director of Wibra Belgium, at Figaro.
Low prices that hit the mark at Wibra
Chez Vibra, la promise of low prices does not stop at words: it materializes in each ray. The opening of the brand in Lambersart has already attracted many curious people. The latter were attracted by accessible offers and an astonishing variety of everyday products. From practical to unusual, Wibra offers a range of items at prices so affordable that they invite you to fill your basket without guilt.
As proof, the TikTok account @helloleslillois shared a shopping basket at 14 eurosdemonstrating the diversity of possible finds. There is a cat mat for 4.99 euros, a box of tissues for 1.19 euros, and an iPhone cable for 1.99 euros. Among the other items available? Christmas tags for 79 cents or even cat balls for 99 cents. Even coquetry has its place with a hair clip at 99 cents and tights at 4.49 euros. For household chores, a pipe unblocker at 2.99 euros is added to the list.
Wibra, the new essential address for non-food at reduced prices
Wibra thus positions itself as a non-food brand offering a wide range of products at low prices. Among these: decoration, toys, household products, hygiene, kitchen utensils and clothing. Like Gifi and Zeeman, it relies on the diversity of its offering to attract customers. No food products are therefore offered. The brand prefers to focus on articles non-comestibles. “By establishing itself near supermarkets, Wibra meets the needs of home manager to do your daily shopping in one place.”indicated a press release published on the brand’s website.
Claudine Nachtergaele summarized the group philosophy. “The price-quality ratio is very good and accessible to all budgets. Our concept offers various assortments which aim to meet the daily needs of our customers. We are there both for customers on a limited budget and for bargain hunters.”she indicated.
