Michigan Athletics and Learfield Studios Add Hockey to Michigan Made Digital Content Collection

Michigan Athletics and Learfield Studios Add Hockey to Michigan Made Digital Content Collection
Michigan Athletics and Learfield Studios Add Hockey to Michigan Made Digital Content Collection

ANN ARBOR, Mich. Michigan Athletics and multimedia rightsholder Michigan Sports Properties, in collaboration with the Emmy Award-winning Learfield Studios team, are excited to announce the debut of original docuseries Michigan Made: Hockeypresented by the University of Michigan Credit Union.

Michigan Made: Hockey will give fans an unprecedented peek behind the curtain as the Wolverines look to build off three straight Frozen Four appearances and chase the 10th national championship in the program’s illustrious history.

“As a proud partner of Michigan Athletics, we’re thrilled to support this new chapter of Michigan Madecelebrating the dedication and passion of Michigan Hockey,” said Tiffany Ford, CEO of University of Michigan Credit Union. “This series not only highlights the incredible journey of the team but also reflects our shared commitment to excellence, community, and the spirit of Michigan.”

The five-part all-access docuseries will follow the Wolverines throughout the 2024-25 season while providing a unique look into the historic program and the players and coaches looking to write the team’s next great chapter.

“As a coach, you always look for ways to inspire and motivate your team,” stated Brandon Naurato, Head Coach of Michigan Hockey. “Shows like Michigan Made capture the spirit and dedication of our players and staff, showcasing the hard work and resilience it takes to succeed at this level. It’s not just about the wins and losses—it’s about the growth, team culture, and the camaraderie that define Michigan Hockey.”

To experience what it’s like to be part of the Michigan Hockey program and chase a return trip to the Frozen Four, tune in to MGoBlue.com/MichiganMade on Nov. 13 for the debut episode. Additional episodes of Michigan Made: Hockey will air monthly and will also be available across all Michigan Hockey social media channels.

“This is an exciting addition to our Michigan Made series,” added Jennifer Cadicamo, Vice President and General Manager of Michigan Sports Properties. “Our Hockey program is among the nation’s elite and beyond deserving of the incredible coverage they’ll receive in this docuseries. We’re extremely grateful for the support of the University of Michigan Credit Union which made this collaboration with the Learfield Studios team possible.”

The 2024-25 season is under way for the Wolverines and continues this Friday and Saturday, Nov. 8 and 9, with a pair of home matches against rival Notre Dame.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

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