All in all, everywhere at the same time, without even studying the electoral map. Like a giant spray on its rivals. The political news site Axios called this strategy the splashor “the splash”: it is the choice of Trump, in defiance of the arithmetic logic of the electoral college (and the warnings of his advisor Susie Wiles, who knows the most contested counties by heart) who would have wanted it focuses on the seven key states where the two candidates are neck and neck, instead of chasing territories conquered by the left for a long time.
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This tactic runs counter to that of the Democrat who, apart from a trip to Houston, Texas, sticks to the old methods: seeking votes in pivotal states. Trump's trips outside the battleground states do not always seem coherent. But Trump is convinced he can win the popular vote, something that hasn't happened for a Republican candidate since 2004, when George W. Bush beat John Kerry. Not impossible: some polls put him tied with Kamala Harris for the national result or in a balance of power within the margin of error. The billionaire thus opened other fronts, more urban, less conservative. Cities have more generous donors but also suburban women, this segment of the electorate that is lacking.
Under crushing heat, Trump held a meeting in mid-October in Coachella, east of Los Angeles, California, a state he will not win, as the Democrats' lead is considerable on the coast. west, from Seattle to San Diego via Portland. This is the candidate's hope: to show that the Maga movement – acronym for Make America Great Again – is far from being disconnected from the realities of cities. Inflation and the migrant crisis have affected the lives of millions of Americans, often ethnic minorities, who are struggling to make it through the month. Rents, in four years, have increased by an average of 20% in the United States, according to the CoStar Group, a real estate market analysis company.
This tactic goes against the grain of that of the Democrat who sticks to the old methods: seeking votes in pivotal states.
The Trump who held three meetings this year in the New York region has also increased the number of interviews, on all media, as long as they are watched by as many people as possible. At Elon Musk, but also at Joe Rogan, presenter (libertarian and compatible with the candidate) of one of the most watched podcasts in the world. This dispersion had the effect of giving his base the impression of an ultra-confident candidate, but also giving the Democrats a cold sweat. Their states, their cities, whose management is so often singled out, were directly attacked on the spot.
