For many years now, Lionel Messi has received exclusive crampons from his historic equipment supplier adidas. In addition to the classic colors that they wear like other players under contract with the German brand, the Argentinian benefits from exclusive colors. At the start of October, adidas has given it a brand new color around a mix of white and purple. A pair called “Triunfo Estelar”.
Yamal, designated heir to Messi on the F50
But for the first time in a long time, Lionel Messi will not be the only player to use this pair. Indeed, Lamine Yamal will also have the honor of using the Argentinian’s signature color. A choice which is far from trivial since the young Barcelona man is the designated heir of Lionel Messi. Not only at Barça but also and above all as the face of the F50 range.
If rumors announce that the young striker could soon receive his own signature collection in the same way as Jude Bellingham for example, he will for the moment be content to share the poster with the six-time Ballon d’Or. A strong choice on the part of the three bands and which clearly proves the marketing attractiveness of the Spanish international and which also allows the German brand to double the product visibility since even if Lionel Messi still provides a lot of guarantee today, his exodus from the other side of the Atlantic can be seen as a brake on the development of products on European soil.
By relying on Lamine Yamal, adidas is thus exposing a major player from a top European club who plays in the Champions League. Enough to easily ensure transmission between the two players.
On the shoe side, we find an F50 completely identical to the models that came out at the beginning of summer and on this signature pair, only the color changes. Unveiled on the occasion of “Messi Day” which is 10/10 in homage to his iconic jersey number, this pair will try to shine in the coming days at the feet of its two ambassadors.
