“Sinnermania” has its limits: world No. 1 Jannik Sinner, opposed to Daniil Medvedev at the ATP Masters on Thursday evening, was no match for the TV audiences against the Italian team, which faced the same moment Belgium in the League of Nations.
According to figures published this Friday morning by the company Auditel, which measures TV audiences in Italy, Sinnereasy winner of Medvedev (6-3, 6-4), attracted 2.2 million viewers, for an audience share of 9.6%.
At the same time, the 1-0 victory of theItaly facing the Belgiumsynonymous with qualification for the quarter-finals of the League of Nationsattracted 6.8 million viewers, for an audience share of 30.9%. Both events were broadcast on two channels of the RaiItalian public television.
The meeting between Sinner et Medvedevwhich ended around 10:00 p.m., allowing viewers to watch the end of the match from Nationalwas also broadcast by the pay channel Sky Sportwhose audience is not taken into account in this figure of 2.2 million.
The duel between Sinnerwho qualified for the semi-finals of the Masters ATPand the Nationalin full renewal after a Euro 2024 disastrous, was eagerly awaited, particularly among the Italian Tennis authorities who dream of making tennis a more popular sport than the sacrosanct calcio.
Wednesday, Sinnera great football fan, refused to present this confrontation between the two events as a duel between tennis and football. “It’s good that in Italy there is such passion for two sports (…), let’s hope that this will be a day of celebration for calcio and tennis”he declared.
In the space of 12 months since he won the Davis Cup with theItaly, Sinner23, has become a popularity phenomenon in the country. He became the first Italian world No. 1 in history and won seven titles in 2024, including theAustralian Open and theUS Open.
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