27.7% market share in smartphones by the end of 2024

(Boursier.com) — Apple ends the year 2024 with a market share of 27.7% in smartphones, or 4.5% more than Samsung, according to a report published Monday by Stocklytics. The American giant therefore remains in the lead, after stealing the title of world leader from its Korean competitor in January 2023.

“Apple has risen to the top of the smartphone market thanks to the success of its high-end iPhone models, including the popular Pro versions. By focusing on high-quality features and seamless connection between its devices, as well as “By building customer loyalty, the American tech giant has outperformed Samsung, which sells more mid-range and lower-priced phones,” the study’s authors write.

Presence in key markets

The group also better managed supply issues and strengthened its presence in key markets such as India, which further strengthened its growth in the competitive smartphone landscape, according to Stocklytics.

Chinese brands (Xiaomi, Oppo, Vivo, Realme, etc.) come in behind the two leaders, but continue to see their sales increase, thanks to affordable prices for consumers. They also took advantage of tensions between Western countries and China. Enough to boost their sales on the domestic market, one of the most important in the world for smartphones.

Huawei is suffering

Xiaomi represents more than 11% of global smartphone sales, a share that has doubled in seven years, according to Stat Counter data included in this report. Next come Vivo (5.9%), Oppo (5.7%) and Realme (4.1%). Huawei’s share fell to only 2.5%, a free fall from the 10% recorded four years ago, but the brand suffered greatly, among other things, from the boycott decided by the United States.